Mr. M.P.S. Yadav, initiated his startup venture M/s Cocks Coo Organic Farm . in Dec. 2017 in the village Sahajanpur, Ilaka Mehtarpur Karor, Block and Tehsil Faridpur, Bareilly, U.P. under contractual arrangements with M/s Shuguna Foods Pvt. Ltd. having its branch office in Bareilly, U.P. He got his firm registered vide registration No. B – 14894 (under societies registration act, 1860), and also designed an attractive logo for his products. He got his son trained at CARI, Izatnagar in poultry farming in 2017. His total investment was Rs. 17.25 lakh towards establishing his Commercial Broiler Farm, with a capacity to produce 6000 broilers in deep litter in all-in-all-out rearing system. He took a bank loan of Rs. 12.50 lakh for establishing his broiler farm. During winters, the contracting firm allows 1 sq ft per bird whereas during summers, the space allowance is increased to 1.5 sq ft per bird. Thus, during summers, he is able to produce 4500 birds per batch as against 600 birds per batch in winters. He has also employed two persons on his farm on a monthly salary of Rs. 7,000/- each. Mr Yadav, having motivated with the success of his broiler farm decided to expand the capacity of his farm and his second shed of similar capacity has almost been constructed. He is able to gross about Rs. 16-18/- per bird. After meeting expenses on labour, litter and electricity, he is able to save around Rs. 10/per bird. Now he is a well-established poultry farmer in this region.